Legends Never Die...: Moog at NAMM 2017

 

The synthesizer community lost far too many guiding lights in 2016. Let's celebrate their lives to keep their frequencies resonating & encourage the next generation of sonic pioneers.

 

 

The Moog booth at this year's NAMM was both a celebration of the late sonic pioneers who helped shape our modern musical landscape and an invitation to keep their frequencies resonating--to step into the space they created for us and continue the tradition of fearless exploration.

 

 

Through a curated mix tape and self-guided interactive experience, NAMM attendees were encouraged to take a breather amid the familiar chaos of the convention and ground themselves in what musical instruments exist for--sonic play and creative self-expression.

 

 

The mixtape provided at the booth included music from Buchla artists, Keith Emerson, Jean-Jacques Perrey, Pauline Oliveros, Isao Tomita, and Bernie Worrell, as well as recordings of the artists talking about their creative processes. 

 

 

At the end of the process, attendees came away with a creative tool: a notebook featuring one of the celebrated artists, tickets to Moogfest, or a synthesizer.

 

 

In this video from Sonic State, Moog employee Regina guides us through the process.

 

 

 

Below are a few of the attendees who won big-ticket items.

 


Quynh won a Model D.

 


Sarah won a Werkstatt-01.

 


Gil got VIP Moogfest tickets.

 


Todd got a Mother-32.

 


Steve and Lia won a Mother-32.

 

 

Legends never die. They multiply.

 

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